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Expertise in: - Research
Methods
- Usability Testing
- Statistics
- Data Analysis
- User Interface
Design
- Information
Architecture...more
The Next ICE Age Is Here!
ICE stands for "Improving Customer Experience." It's filled with brief articles on user experience issues around the web. All the delicious fun, with half the calories.
Get Some ICE Now >>
The best way to help you understand what I can do for your company or organization is to share a few case examples of the types of challenges I have encountered in my professional experience. Please take a look at the various cases described below for a closer look into the world of User Experience Design and Testing. I think you will be impressed with the process and the results.
Case Study #1:
What is Poor Usability Costing You?If a user leaves your site in frustration, they will probably not return. Many organizations have a hard time cost justifying usability testing and proactive user experience design. However, this reluctance may be costing them millions of dollars in lost sales. Examine two brief examples of poor usability leading to real lost revenue.
Case Study #2:
What a Difference a Link MakesLinks are the way that users get around the web. How you present your links can be the difference between success and failure. This brief report describes a situation where a company's link to their web store was actually making it harder for users to even find the store. An easy solution led to increased web store traffic and many more sales.
Case Study #3:
Unexpected Obstacles to UsabilityThere are always challenges to be faced in developing more usable systems. But sometimes these obstacles come from areas that are completely unexpected. What happens when objections to usability work come from inside your own organization? This report looks at one such example and how it was resolved.
Case Study #4:
The Shopping Cart ExperienceShopping carts have become one of the most recognizable metaphors on the web. But poorly designed shopping cart systems can be a major obstacle for consumers. This example looks at the research process in transitioning from a poor shopping cart system to a more usable process.
Case Study #5:
How Do I Checkout?The checkout process is arguably the most important part of the entire e-commerce experience. If users cannot figure out the checkout process, the sale cannot be completed. This case study describes a series of challenges faced in overhauling an e-commerce checkout process to make it easier and more intuitive for customers.
